Online crypto casino achieves 3X Growth in Average Deposit Value in 90 Days

The Context

The client is a crypto casino with a global audience and was looking to grow their deposits from an existing player base through enhanced re-engagement.

The client aimed to sustain performance while adapting to a more conservative advertising spend, prompted by evolving market conditions.

The client faced challenges from varying regional advertising restrictions and platform policies around gambling and cryptocurrency promotion.

The Strategy

Implemented incremental testing across audience segments, geographies, and traffic sources to identify scalable opportunities and allocate budget toward the highest-performing combinations.

Applied whitelisting and inventory controls for strict gambling and crypto policies to avoid non-compliant advertising across geographies.

The Outcomes

$537

Average Recurring Order Value (increased from $135)

12X

Average Campaign ROAS

Seeing is believing, we know.

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Vizibl is a Demand Side Platform (DSP) built by the adtech experts at Datawrkz. This DSP was built to bring together the programmatic campaign planning, execution, monitoring and optimization experience that we have accumulated by serving clients of various sizes, different industries and numerous geographies. 

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