Latest blogs & articles on AdTech

2 months ago

Programmatic Advertising 101

Programmatic advertising is probably on the list of outbound strategies for every marketing professional around the world. And rightfully so – it has revolutionized the way brands reach and engage with their target audiences. For those of you still wondering

Optimize Higher Education Advertising with Amazon's First-party Signals

2 months ago

Reaching the right audiences gets easier for higher education institutions thanks to Amazon’s first-party signals

Identifying audiences who are in-market for higher education is a complex activity. At any given moment, there are millions of people looking for information on universities, exploring courses, buying textbooks or are simply curious about what options they have for

2 months ago

Reach Your Target Audiences Using Amazon First-party Signals

Programmatic advertising is a powerful way to reach and engage your target customers across the web. But with so many options and platforms available, how do you choose the best one for your goals and budget? In the dynamic landscape

5 months ago

Measuring Success: Key Metrics for Evaluating Connected TV and Display Advertising Campaigns

Success in digital advertising isn’t just about crafting compelling campaigns; it’s about understanding their impact. This brings us to the pivotal question: Why is measuring success in advertising campaigns so crucial? The answer lies in the ability to adapt and

5 months ago

Localized Targeting in Video Advertising: Connecting with Communities

Localized targeting in video advertising involves tailoring video content and ad campaigns to specific geographical areas, communities, or regions. The goal is to make advertisements more relevant and appealing to audiences in a particular location. This connected TV marketing approach

5 months ago

Security and Transparency: Key Considerations for Crypto-Focused Programmatic Ad Platforms

The world of advertising is undergoing a significant shift, with digital channels like programmatic advertising taking center stage. This shift is even more pronounced in the burgeoning world of cryptocurrencies, where decentralized finance (DeFi) and other blockchain-based applications are rapidly

5 months ago

Unlocking the Real Power of Advertising with the Best Bidding Strategy

Google reigns supreme when it comes to online searches, claiming a staggering 83% search engine market share (Source: Statista). This dominance presents both opportunities and challenges for advertisers, especially in the realm of product promotion and visibility. To effectively navigate

5 months ago

5 Ways Pre-Roll Advertising Helps Marketers Excel in Their Paid Marketing Campaigns

With projections indicating an astounding surge in US ad spending to reach 271.20 billion dollars in 2023 (Source: Statista), the spotlight falls on the diverse avenues within video advertising. Among these, pre-roll ads emerge as a strategic cornerstone, offering marketers

5 months ago

Why are Self-Serve Programmatic Ad Platforms Considered Better for Business Growth?

The rise of self-serve ad platforms is reshaping the way businesses approach and manage their ad campaigns. This paradigm shift offers advertisers greater autonomy, control, and efficiency in navigating the complexities of digital advertising. Learning why self-serve programmatic ad platforms

5 months ago

Comparing the Pros and Cons of Instream and Outstream Video Advertising

Video advertising has become an indispensable tool for digital marketers looking to engage and convert their target audience. However, within the realm of video advertising, two primary formats reign supreme: instream and outstream video ads. Both formats offered by a

6 months ago

How to Choose the Right Display Advertising Platform to Drive Business Growth?

Visual ads displayed on websites, social media platforms, or applications have become the bedrock of modern advertising. These display advertisements, often featuring images, text, or videos, hold the power to transport viewers to dedicated landing pages or websites with a

6 months ago

Pre-Roll Advertising: How Does It Enable Businesses to Drive ROI?

Businesses are continuously looking for innovative ways to connect with their target audiences and drive return on investment (ROI). One of the most effective methods in digital advertising is pre-roll video advertising. Pre-roll video ads are video advertisements that appear

6 months ago

How Can Connected TV Advertising Help You Convert Maximum Customers?

As the digital age continues its relentless march, traditional television advertising is undergoing a radical transformation. Streaming platforms like Netflix, Hulu, and Disney+ have become integral to our daily lives, reshaping how we consume content and, in turn, how businesses

6 months ago

A Comprehensive List of the Most Effective Formats for Mobile Ads

Picture this: It’s 2023, and you’re on the cusp of launching your next big marketing campaign. What’s the secret weapon in your arsenal? Mobile advertising, of course! In this article, we’re diving headfirst into the dazzling world of mobile advertising.

8 months ago

Exploring Programmatic Advertising in the Gaming and Esports Sector

The world of advertising is continuously evolving, and programmatic advertising has emerged as a game-changer, especially in the gaming and esports sector. In this dynamic landscape, brands are seeking innovative ways to connect with their target audiences, and programmatic advertising

8 months ago

Overcoming Ad Fatigue in Programmatic Campaigns

In the dynamic world of digital advertising, where user attention spans are fleeting and competition for visibility is fierce, the challenge of ad fatigue has become increasingly significant. Ad fatigue occurs when an audience becomes tired or disengaged from seeing

8 months ago

Best Practices for Programmatic Retargeting Campaigns

In the ever-evolving landscape of digital advertising, where competition for audience attention is intense, programmatic retargeting campaigns have emerged as a strategic cornerstone. This sophisticated approach offers a way to reconnect with potential customers who have previously engaged with your

8 months ago

Exploring Programmatic Advertising in Emerging Markets

In the dynamic realm of digital advertising, programmatic advertising has emerged as a transformative force, reshaping how brands connect with their audiences. This sophisticated approach utilizes automation and data-driven insights to optimize ad placements, enabling advertisers to reach the right

8 months ago

Programmatic Advertising for E-commerce: Driving Sales and Conversions

In today’s rapidly evolving digital landscape, e-commerce has established itself as a powerhouse, revolutionizing the way people shop and businesses operate. With the ever-increasing number of online retailers, the competition for consumers’ attention and dollars is fiercer than ever. This

9 months ago

Building Brand Loyalty through Programmatic Advertising: A Strategic Guide

Introduction: For long-term success in the cutthroat business environment of today, developing strong brand loyalty is essential. The importance of programmatic advertising in promoting brand loyalty has grown as consumer behavior continues to change. This thorough manual explores the

9 months ago

Programmatic Advertising: Still a Force to Reckon with in Digital Advertising

In the ever-evolving world of digital advertising, programmatic advertising continues to be a powerful and indispensable force. With its data-driven approach, real-time capabilities, and precise targeting, programmatic advertising has revolutionized the way brands connect with their audiences. Despite the emergence

10 months ago

Programmatic Advertising for Non-Profit Organizations: Strategies and Success Stories

Programmatic advertising has emerged as a powerful tool for non-profit organizations to amplify their impact, raise awareness, and drive meaningful action. In this blog post, we will explore the strategies and success stories of programmatic advertising for non-profit organizations. By

10 months ago

Targeting Gen Z: Engaging the Next Generation with Programmatic Advertising

Gen Z, the generation born between the late 1990s and early 2010s, represents a powerful and influential consumer segment. To effectively reach and engage Gen Z, marketers must leverage programmatic advertising strategies tailored to their unique characteristics and preferences. In

10 months ago

The Importance of Transparent Reporting in Programmatic Campaigns

Transparent reporting is a fundamental aspect of programmatic advertising that empowers marketers to make informed decisions, optimize their campaigns, and achieve meaningful results. In this blog post, we will delve into the importance of transparent reporting in programmatic campaigns. By

10 months ago

Pro Tips: How to Maximize Your Multi-Channel Programmatic Campaigns

Running successful multi-channel programmatic campaigns requires strategic planning, meticulous execution, and a deep understanding of your target audience. In this blog post, we explore the best practices that will help you maximize the impact of your multi-channel programmatic campaigns. By

10 months ago

How to Craft Dynamic Creatives for Personalized Programmatic Advertising.

Personalization is key to capturing audience attention and driving engagement in the programmatic advertising space. In this blog post, we delve into the strategy of creating dynamic creatives specifically for personalized programmatic advertising. Crafting compelling ads that resonate depends on

10 months ago

Pro Tips for Unleashing the Power of Programmatic Campaign Optimization

Effective campaign optimization is the key to maximizing your ad performance and achieving superior results, especially in the fast-paced world of programmatic advertising. We have curated a list of expert tips and hacks to help you unlock the true potential

10 months ago

The Evolution of Programmatic Advertising: Unveiling the Past, Present, and Future

In the ever-evolving landscape of digital marketing, programmatic advertising is proving to be a dominant force, revolutionizing the way advertisers reach their target audiences. In this post, we are exploring the captivating journey of programmatic advertising, understanding its evolution from

10 months ago

Why We Need to Build Trust Via Addressing Privacy Concerns in Programmatic Advertising

Programmatic advertising has transformed the digital advertising landscape thanks to precise targeting and efficient ad delivery. However, a growing concern regarding user privacy continues to plague the programmatic ecosystem. It does not come as a surprise that users are increasingly

10 months ago

How to Harness the Power of Video Advertising: The Impact of Video in Programmatic Campaigns

Video advertising has become a driving force in programmatic campaigns, revolutionizing the digital advertising landscape. The ability to engage audiences through technology using sight, sound, and motion has made video ads highly effective in capturing attention and conveying compelling messages.

10 months ago

How To: A Guide for Programmatic Advertising Strategies for Small and Medium-Sized Businesses (SMBs)

Programmatic advertising has emerged as a game-changer, allowing businesses of all sizes to reach their target audiences with precision and efficiency. While often associated with larger agencies, brands, and enterprises, programmatic advertising offers immense opportunities for small and medium-sized businesses

10 months ago

Unlocking the Power of Contextual Targeting: Enhancing Ad Relevance for Maximum Impact

In today’s highly competitive digital advertising landscape, capturing the attention of your target audience is a key challenge. With ad fatigue and ad-blocking tools on the rise, it’s important to look for innovative campaigning strategies to deliver highly relevant messages

10 months ago

Mastering Hyperlocal Targeting: Unleashing the Power of Programmatic Advertising

Advertisers can precisely target clients based on their precise geographic location using the advanced technology known as hyperlocal targeting. This technique adds a new level of relevance and personalization to advertising campaigns by serving personalized adverts to a local audience.

11 months ago

Custom Bidding in Programmatic Advertising: Tackling the Complexities of Bid Adjustment

Bid adjustment is a critical component of custom bidding strategies in programmatic advertising, allowing advertisers to fine-tune their bidding decisions based on specific factors. While bid adjustment offers valuable opportunities for optimizing campaign performance, it is not without its challenges.…

11 months ago

Complexity of Bid Adjustment and Dynamic Bidding in Programmatic Advertising

As programmatic advertising continues to evolve, advertisers are increasingly adopting such custom bidding strategies to optimize their campaigns. Custom bidding empowers advertisers with the flexibility to adjust bids and dynamically optimize their ad spend. However, this approach is not without…

11 months ago

How Vizibl DSP is Revolutionizing Ad Spend Efficiency?

Imagine a powerful platform that serves as your digital advertising control center, providing a seamless interface to manage and optimize campaigns across various channels and formats. This is where Vizibl steps in — it is the ultimate solution designed to

11 months ago

Custom Bidding Strategies in Programmatic Advertising: Maximizing Ad Performance

In the realm of programmatic advertising, custom bidding strategies have become a valuable tool for advertisers seeking greater control over their ad campaigns. By tailoring bidding approaches to their specific goals, advertisers can optimize budget allocation and improve overall ad…

11 months ago

Harnessing the Power of Data-Driven Decision Making with Vizibl

In the fast-paced world of digital advertising, data-driven decision making is the key to unlocking success and maximizing return on investment (ROI). With Vizibl, a leading demand side platform (DSP), advertisers have access to powerful tools and features that empower…

11 months ago

Elevating Your Experience: Addressing Customer Service and Support Challenges in DSPs

Customer service and support are crucial components of any successful partnership, and this holds true for advertisers using Demand Side Platforms (DSPs). However, navigating customer service and support challenges within traditional DSPs can sometimes be frustrating, leaving advertisers feeling unsupported…

11 months ago

Unlocking Campaign Success: Conquering Optimization Challenges in DSPs

Optimization lies at the heart of every successful digital advertising campaign. However, advertisers often face significant challenges when it comes to effectively optimizing their campaigns within traditional Demand Side Platforms (DSPs). From complex interfaces to data overload, these pain points…

11 months ago

Expanding Horizons: Overcoming Limited Access to Premium Inventory with DSPs

Limited access to premium inventory has long been a pain point for advertisers using traditional Demand Side Platforms (DSPs). Advertisers often face challenges in securing high-quality, premium ad placements that can effectively reach their target audiences and elevate their brand…

11 months ago

Navigating New Frontiers – Harnessing the Power of OOH CTV Marketing

In the ever-evolving world of advertising, the convergence of Out-of-Home (OOH) and Connected TV (CTV) has brought forth exciting opportunities. OOH CTV combines the reach of out-of-home advertising with the precision targeting and measurement capabilities of connected TV platforms.

11 months ago

Precision in Advertising: Overcoming Data Quality and Targeting Accuracy Challenges with DSPs

Data quality and targeting accuracy are paramount for advertisers seeking to maximize the effectiveness of their digital advertising campaigns. However, these areas have been persistent pain points with traditional Demand Side Platforms (DSPs). Advertisers often face challenges related to inaccurate…

11 months ago

Fortifying Your Digital Advertising: Conquering Ad Fraud and Ensuring Brand Safety with DSPs

Ad fraud and brand safety concerns continue to plague the digital advertising landscape, causing advertisers to question the integrity and effectiveness of their campaigns. Demand Side Platforms (DSPs) have a crucial role in combating these challenges and providing advertisers with…

11 months ago

Illuminating Digital Advertising: Addressing the Pain Point of Lack of Transparency in DSPs

Transparency is the cornerstone of trust in the digital advertising industry. Yet, many advertisers continue to grapple with the frustration caused by the lack of transparency in traditional Demand Side Platforms (DSPs). The opaqueness surrounding ad inventory sources, pricing structures,…

11 months ago

Simplifying Digital Advertising: Overcoming the Complexity and Learning Curve of DSPs

Are you an advertiser feeling overwhelmed by the complexity and steep learning curve associated with Demand Side Platforms (DSPs)? You're not alone. The digital advertising landscape has grown increasingly intricate, leaving many advertisers struggling to navigate the complexities of DSPs.…

11 months ago

Unveiling the Shadows: Key challenges with Demand Side Platforms

While DSPs offer valuable capabilities for advertisers, there are some common challenges associated with current DSPs in the market. These can vary depending on specific platforms and user experiences, but here are a few challenges that advertisers may encounter.