How To Leverage...
$33.5 billion. According...
Published October 23, 2023
As the digital age continues its relentless march, traditional television advertising is undergoing a radical transformation. Streaming platforms like Netflix, Hulu, and Disney+ have become integral to our daily lives, reshaping how we consume content and, in turn, how businesses connect with their audiences. In this dynamic landscape, it’s crucial to grasp the immense power of connected TV (CTV) advertising to drive maximum customer conversions through various approaches, like using a programmatic video advertising platform.
Before we delve into the intricacies of CTV advertising, let’s unravel the distinctions between Linear TV, CTV, and Over The Top (OTT).
Now, let’s embark on a journey to understand why CTV advertising has emerged as a potent force poised to revolutionize conventional TV advertising practices.
Traditional TV viewership is on the decline, with 90.3% of broadcast and cable networks experiencing shrinking audiences between 2016 and 2021. What’s truly transformative is the surging number of cord-cutters in the USA. It’s predicted that by 2024, over a third of US households will have abandoned pay TV in favor of streaming services. This seismic shift underscores the need for a fresh approach to advertising.
Traditional TV advertising often involves intricate planning, numerous meetings, and complex logistics.
Enter programmatic CTV advertising, which streamlines the process.
Advertisers can seamlessly upload videos and launch personalized campaigns on programmatic video advertising platforms, resulting in reduced lead times, enhanced agility, and more effective marketing endeavors.
One of the drawbacks of traditional advertising is the lack of real-time insights and limited targeting options. Programmatic CTV advertising addresses these issues by providing comprehensive, real-time data on audience behavior. This empowers advertisers to fine-tune campaigns for maximum impact.
Running CTV ads unlocks a treasure trove of benefits that helps convert more customers:
Also Read:Navigating New Frontiers – Harnessing the Power of OOH CTV Marketing
The ascent of connected TV advertising marks a pivotal moment in the evolution of marketing. CTV offers an unparalleled opportunity to captivate your audience precisely when they’re primed for engagement.
Whether you’re an aspiring startup seeking to build awareness or an established brand aiming to leverage refined targeting, CTV advertising is your gateway to converting maximum customers in the ever-evolving world of digital entertainment.
As one of the most contemporary programmatic video advertising platforms, Vizibl can help you draw out the maximum from your advertising budget and campaigns. Our demand-side programmatic platform offers no barriers to entry as users can create campaigns with no minimum budget, and with automatic campaign optimization, you get the best ROAS.
The future of advertising is now—embrace CTV advertising with Vizibl and lead the charge with confidence.