Terms And Conditions

DISCLAIMER

Below are the generic T&Cs that will be applicable for using Vizibl DSP. Please note that these are provided here as a reference only, and to give you an indication of applicable T&Cs. Final and legally binding T&C’s will be made available at the time of signing up on Vizibl, and may vary from the below T&Cs.

RECITALS

NOW, THEREFORE, in consideration of the mutual covenants herein contained and other good and valuable consideration the receipt and sufficiency of which is hereby acknowledged, the Parties hereto hereby agree as follows:

DEFINITIONS In these Master Terms including the recitals, the following words shall have the following meanings:

  1. Ad Exchange means an advertising exchange or other biddable source of Ad Inventory.
  2. Ad Inventory means online advertising impressions, including, without limitation, web, mobile, application and/or widget based advertising impressions;
  3. Ad Tag means any programming code or HTML that requests Vizibl for an impression against which the creative will be served by a third-party system.
  4. Creative means a unit of advertising content.
  5. Affiliate means, with respect to a Party, an entity that directly or indirectly controls, is controlled by or is under common control with such Party.
  6. Auction Service means MW’s proprietary service through which parties may buy and sell Ad Inventory through an auction or real time bidding process (which includes, for purposes of clarification and without limitation, transactions of Managed Impressions
  7. Bidding Terms means, with respect to a Buyer or Seller, all of (x) the conditions that such party requires with respect to a particular Ad Unit or particular Ad Inventory as applicable, (y) the specifications and features of and rules associated with, its particular Ad Unit or Ad Inventory as applicable, and (z) other information and data provided within the Vizibl platform or a Service by or on behalf of that Buyer or Seller with respect to a particular Ad Unit or particular Ad Inventory, as applicable.
  8. Buyer means an advertiser, agency, network or other party that buys or attempts to purchase Ad Inventory through the Vizibl platform or a Service.
  9. Client means an advertiser, publisher, network or other third party, if any, on whose behalf Licensor utilizes the Vizibl platform or a Service.
  10. Confidential Information means any information that is disclosed provided or made accessible by, or on behalf of, one Party to the other Party in connection with these Master Terms, and which is identified as ‘confidential’ or ‘proprietary’ or which, given the nature of the information or material, or the circumstances surrounding the disclosure or provision, reasonably should be understood to be confidential or proprietary (e.g. product or business plans), but does not include information that the recipient already knew, becomes public through no fault of the recipient, or was independently developed by the recipient without reference to the discloser’s confidential information.
  11. MW shall mean the specific legal entity (and shall, unless repugnant to the context or meaning thereof mean and include such legal entity’s successors-in-interest and assigns) that has entered into these Master Terms with the Licensor, i.e. either (i) Mediawrkz, Inc. (ii) MediaWrkz Pte. Ltd.; or (iii) Datawrkz Business Solutions Private Limited.
  12. MW Account means an account that MW has with a Third-Party Ad Exchange, which account entitles MW and/or its customers to purchase Ad Inventory through that Third-Party Ad Exchange.
  13. Media Budget means Licensor’s total budget to spend on advertising campaigns using Vizibl, including media costs to purchase Ad Inventory and any data costs such as those incurred towards 3rd party audience segments
  14. Managed Impression means an Ad Unit impression served pursuant to a transaction conducted through the Auction Service in which the same party both buys and sells the applicable Ad Inventory through the same Service “Account” (which may be on its own behalf and or on behalf of any of its Clients), it being understood that each of a “house” Ad Unit impression and a “default” Ad Unit impression served pursuant to a transaction conducted through the Auction Service will be deemed a “Managed Impression” for purposes hereof.
  15. Seller means a publisher, network, exchange, data aggregator, data management platform or other party that sells impressions or data through Vizibl.
  16. Sites means the digital properties on which any Service(s) is(are) utilized (i.e., web and mobile sites, video players, and mobile applications.
  17. Subcontractor means, with respect to a Party, a subcontractor, consultant third-party service provider or agent engaged by such Party (or a Client or Affiliate of such Party) in connection with its use or provision of the Vizibl platform or any Services, both of which are permitted under these Master Terms and the applicable IO.
  18. Supplemental Terms means the specific supplemental terms and conditions for the provision of the specific Service(s) that is(are) in addition to or different from the terms and conditions within these Master Terms, as may be made available within the applicable IO.
VALID AND LEGALLY BINDING AGREEMENT

By accepting the Master Terms (when Licensor first registers to access and use the Vizibl platform and also again each time Licensor subsequently accesses and uses the Vizibl platform), Licensor confirms that:

LICENSE AND SERVICES

MW will allow access to the Vizibl platform and/ or provide various services (each, a “Service”) to Licensor, which the Parties may agree to in writing from time to time within the applicable IO. Each IO, which will be deemed to incorporate these Master Terms. If Licensor avails any other Service, then the applicable Supplemental Terms will also apply in addition to these Master Terms. If there is any conflict between the Supplemental Terms and these Master Terms, the Supplemental Terms will take precedence.

PAYMENT; PAYMENT OBLIGATIONS

Payment Dates and Terms. Licensor shall make all payments in accordance with the payment dates and related terms for access to the Vizibl platform and each particular Service as set forth within these Master Terms, the Supplemental Terms or the applicable IO.

Additional Payment Rules.

DUTIES AND OBLIGATIONS OF Licensor

Prohibited Acts.

a) General. Licensor will not, will not attempt to, and will not assist or knowingly permit any third party to:

b) While buying inventory, Licensor hereby further covenants that:

ADDITIONAL VIZIBL RULES.
Licensor’S REPRESENTATIONS AND WARRANTIES

(i) Licensor hereby represents and warrants that it has and will have all necessary rights and authority (x) to Enter into these Master Terms and each IO and (y) to perform its obligations hereunder and thereunder; and (ii) if Licensor is using Vizibl on behalf of Clients, it is and will be authorized to act on behalf of each of its Clients, its performance under these Master Terms (including each IO) will not breach any agreement or other obligation that it has with or to any of its Clients, and it is and will be liable for its Clients’ acts and omissions in connection with the Vizibl platform or any Services provided under these Master Terms (including each IO).

(ii) Licensor will (x) be solely responsible for all use of the Vizibl platform or any Services hereunder (including without limitation, the creation of all Ad Units, the creation and submission of all Ad Units into the Vizibl platform or any applicable Service(s) and the entering of all Bidding Terms into the Vizibl platform or any applicable Service(s)), all inquiries relating to Ad Units, and the content of all Ad Units (it being understood that nothing in this clause (x) will be deemed to limit MW’s obligations with respect to the provision of the Vizibl platform or any Services hereunder); (y) use the Vizibl platform and any Services in compliance with Licensor’s other agreements (including without limitation with advertisers and publishers); (z) have obtained and be deemed to have hereby granted to MW, all rights necessary to allow MW to store, audit, optimize, and serve Ad Units to Ad Inventory and otherwise provide the Vizibl platform and any Services hereunder.

MW’S REPRESENTATIONS AND WARRANTIES

TERM, TERMINATION & SUSPENSIONUnless earlier terminated, these Master Terms will remain in effect until all IOs have terminated. Either of the party may at its own will have the option to terminate any IO or these Master Terms at any time without stating any reason for the termination, by giving the other party prior written notice of atleast 30 (thirty) days. Each Party may terminate an IO immediately on notice to the other Party that it is in material breach of these Master Terms with respect to the Vizibl platform or any such Service; provided that (x) if the breach is capable of cure, the breaching Party will have 30 days from the notice date to cure the breach to the non-breaching Party’s reasonable satisfaction; and (y) MW may immediately suspend the provision and use of the Vizibl platform or any or all Services under the IOs on notice to Licensor if, in MW’s reasonable discretion, Licensor breaches any of the clauses of Section 4.1(a) hereof and of clauses (ii), (iii) or (iv) of Section 4.l (b) hereof. Under (y), all payments from MW, including but not limited to Security Deposit, will stand suspended. If Licensor fails to pay fees invoiced by MW (other than fees disputed in good faith) by the applicable payment due date, MW may suspend the Vizibl platform or each applicable Service, in whole or in part, on notice to Licensor. Notwithstanding termination of these Master Terms, any provisions of these Master Terms that by their nature are intended to survive, will survive termination.

CONFIDENTIALITY The Receiving Party may use Confidential Information only to exercise its rights and fulfill its obligations under these Master Terms and must use reasonable care to protect Confidential Information. The Receiving Party will not disclose Confidential Information, except to employees, directors, agents, advisors and/or Subcontractors who need to know it and who are obligated to keep it confidential. No Party may disclose the terms of these Master Terms (including, for purposes of clarification, the-pricing terms of any IO) to a third party without prior written consent of the other Party, except (a) to its professional advisors and financing sources under a strict duty of confidentiality, (b) for purposes of enforcing its rights under these Master Terms and (c) if and as required by court order, law or governmental or regulatory agency (after, if permitted, giving the reasonable notice to disclosing Party and using commercially reasonable efforts to provide the disclosing Party with the opportunity to seek a protective order or the equivalent (at the disclosing Party’s expense).

DATA; PROPRIETARY RIGHTS Data As between Licensor and MW, Licensor will own its Bidding Terms and subject to terms and conditions of these Master Terms (including without limitation, Section 4.1 hereof), all data derived from transactions (i.e., purchases and sales of Ad Inventory and the serving of Ad Units to such Ad Inventory) conducted pursuant to its use of the Vizibl platform or any Services (collectively, “Licensor Data”); provided that MW may use and disclose Licensor Data solely:

provided further, however, that MW’s retrieval and/or provision to Licensor of event-level data and/or custom reports derived from Licensor’s use of the Vizibl platform or any Services may result in additional fees hereunder (to be agreed by MW and Licensor in writing) based on storage and service costs. For purposes hereof, notwithstanding anything herein to the contrary, but subject to the provisos in this Section 10.1, Licensor Data will be Confidential Information of Licensor.

Proprietary Rights.

DISCLAIMERS; LIMITATION OF LIABILITY
INDEMNITY

Each Party (in such capacity, the “Indemnifying Party”) will defend, indemnify and hold harmless the other Party and its officers, directors, employees and agents (each, an “Indemnified Party”) from all third party claims or liabilities (including without limitation reimbursement for reasonable outside attorneys’ fees and disbursements) arising out of or related to the Indemnifying Party’s (i) breach or alleged breach of these Master Terms (including, for purposes of clarification, any IO) or (ii) infringement or misappropriation of a third party’s patent, trademark, trade secret copyright or any other intellectual property right in connection with (a) with respect to MW, the software and other technology used by MW to provide the Vizibl platform or any Services hereunder, and (b) with respect to Licensor, the creative, technology, data or other materials provided by Licensor to MW or otherwise provided and utilized by Licensor in connection with the Vizibl platform or any Services hereunder (“Licensor Materials”) (the indemnification obligation of each Party described in this clause (ii), the “IP Infringement Obligation”). Except as set forth in Section 4.3 hereto the previous sentence states the sole liability of the Indemnifying Party, and the sole remedy of the Indemnified Party, with respect to any third-party claim arising out of the Indemnifying Party’s breach of these Master Terms or intellectual property infringement or misappropriation.

The Indemnified Party must (i) promptly notify the Indemnifying Party in writing of the third-party claims (provided that failure of the Indemnified Party to promptly notify the Indemnifying Party will not relieve the Indemnifying Party of its indemnification obligations, except to the extent it has been damaged by the failure); (ii) reasonably cooperate with the Indemnifying Party in the defense of the matter and (iii) give the Indemnifying Party primary control of the defense of the matter and negotiations for its settlement. The Indemnified Party may at its expense join in the defense with counsel of its choice. The Indemnifying Party may enter into a settlement only if it (A) involves only the payment of money damages by the Indemnifying Party and (B) includes a complete release of the Indemnified Party; any other settlement will be subject to written consent of the Indemnified Party (not to be unreasonably withheld or delayed).

MW’s IP Infringement Obligation will not apply to claims to the extent arising from (i) Licensor’s use of the Vizibl platform or any Service in violation of these Master Terms; (ii) Licensor Materials’ infringement or misappropriation of third party’s patent, trademark, trade secret or copyright; or (ii) the combination, operation or use of the Vizibl platform or any Service with any product or service not provided or authorized in writing by MW. Licensor’s IP Infringement Obligation will not apply to claims to the extent arising from MW’s provision of the Vizibl platform or any Service in violation of these Master Terms or a third party’s patent, trademark, trade secret or copyright. If the Vizibl platform or any Service becomes, or in MW’s reasonable opinion is likely to become, the subject of an intellectual property infringement claim, then MW will promptly notify Licensor and at its sole option and expense, may either: (x) procure the right to continue providing the Vizibl platform or such Service as contemplated by these Master Terms; (y) modify the Vizibl platform or such Service to render it non-infringing (provided that modification does not adversely affect use of the Vizibl platform or such Service); or (z) replace the Vizibl platform or such Service with a functionally equivalent non-infringing service. If none of the foregoing options is commercially practicable, then each Party will have the right to terminate each affected IO.

PRIVACY Licensor will use the Vizibl platform and any Services under these Master Terms in compliance with all applicable privacy laws, rules and regulations. Licensor will ensure that each of its Sites contains, and will advise in writing each of its Clients that each of their Sites is required to contain: (x) a privacy policy that (a) discloses (i) the usage of third-party technology and (ii) the data collection and usage resulting from the Vizibl platform or any Service (it being understood that this clause (a) will not be deemed to require those privacy policies to expressly identify MW, the Vizibl platform or any or any Service, unless otherwise required by law, rule or regulation), (b) contains a conspicuous live hyperlink to an opt-out web site that provides the user the ability to opt out of interest-based advertising through the Vizibl platform or any Services, if data is collected on such Site(s) through the Vizibl platform or any Service for purposes of interest-based advertising, and (c) complies with all applicable privacy laws, rules and regulations; and (y) to the extent required by applicable law, rule or regulation, a mechanism to obtain, with respect to the use of the Vizibl platform or any Services, users’ prior and informed consent to the usage of third-party technology (reasonable evidence of such consent to be maintained to the extent so required).

NON- SOLICITATION EXCEPT FOR THE EXPRESS WARRANTIES AS STATED IN THIS SECTION 14, MW DISCLAIMS ALL OTHER WARRANTIES, WHETHER IMPLIED BY OPERATION OF LAW OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. THE VIZIBL PLATFORM AND ANY SERVICES ARE PROVIDED “AS IS.” MW DOES NOT WARRANT THAT THE VIZIBL PLATFORM AND ANY SERVICES WILL OPERATE UNINTERRUPTED OR ERROR-FREE. MW AND ITS PARTNERS/ SUBCONTRACTORS ARE NOT RESPONSIBLE FOR ANY CONTENT INSIDE ANY ADS SERVED. MW MAKES NO REPRESENTATION OR WARRANTY REGARDING THE RESULTS LICENSOR WILL OBTAIN BY USING THE VIZIBL PLATFORM OR ANY SERVICES.

MISCELLANEOUS