Datawrkz is a global, data-driven Independent Trading Desk that enables audience targeting across multiple
formats – display, mobile and video. Our programmatic expertise drives advertising results for advertisers while
also creating opportunities to reach their target audiences in new ways.
We provide this privacy policy (“Privacy Policy”) so that we may inform you about how our ad optimization
technology, including our Ad Network Platform for online advertisers, including Real-Time Bidding Service and
Datawrkz (collectively, the “Service gathers and processes information” on behalf of (i) advertisers, agencies
and ad networks, and any other media-buying clients (collectively “Demand Partners”); and (ii) website owners,
mobile application owners, ad networks, ad exchanges, sell-side platforms and any other suppliers of advertising
inventory for sale (collectively “Supply Partners”), wherein Demand Partners and Supply Partners in (i) and (ii)
above together are “Clients”. This policy also outlines our privacy practices on our Corporate Website.
Datawrkz recognizes and values your privacy and we are committed to protecting the confidentiality of your
personal information. In order to better protect you, we have adopted a strong privacy policy that allows you to
monitor the information you have provided us. We will seek your consent before collecting any information about
you, and you will always be aware of exactly what we are going to use the information for. If at any time you
wish to withdraw your personal information, all you are required to do is to contact us here and tell us exactly what information you would like removed.
You will find an explanation of our Privacy Policy below; to give you a better understanding of the lengths we
would go to protect you. We reserve the right to change this Privacy Policy at any time, so please visit
www.datawrkz.com regularly to review our privacy statement.
We use cookies and web beacons for select purposes. We use them in order to track when
we deliver an advertising impression so that we can correctly credit it to a Demand Partner and invoice that
Demand Partner. We also drop a cookie for counting frequency of exposure to a particular ad to meet a Demand
Partner’s campaign objective around frequency capping. As a buyer of RTB inventory available for sale on
sell-side platforms and exchanges (Supply Partner), we do map anonymized user identification number (“UID
against Supply Partner’s anonymized UID so as to gain handle to the underlying impression and be able to serve
appropriate ad on that impression.
The following information about you will be considered as personal
information for the purposes of this Privacy Policy-
We do not sell, trade, permit usage or rent your personal information to any third party unless we have been
expressly authorized by you either in writing or electronically to do so. We may at times provide aggregate
statistics about our customers, sales, traffic patterns, and related site information to reputable third
parties, however this information when disclosed will be in an aggregate form and does not contain any of your
personally identifiable information. We conduct internal audits to ensure that we are complying with the
policies in place to protect you.
We may disclose your personal information solely in the legitimate conduct of business to deliver services and to
provide special offers designed to meet your demands. We may also release information when we believe, in good
faith, that such release is reasonably necessary to (1) comply with legal or regulatory requirements; (2)
enforce or apply terms of the our Web site user agreement; or (3) protect our rights, property or safety of the
rights of others.
We expressly forbid our clients from sending us any of your personal information. To the best of our ability, we
have taken all the precautions possible to avoid receiving personal information from our clients. If, despite
these measures, we do receive some personal information from a client, we shall take all measures to remove such
personal information from our servers and records.
“Cookies” are strings of text that a web site transmits to a user’s computer. Cookies
enable a website to keep track of a user’s preferences and activities relating to that website. Our website
creates a temporary cookie for each visit in order to facilitate the visit. These cookies automatically expire
as soon as you leave our website. If you do not wish to receive these cookies, you may set your browser to
reject the cookies, although doing so may affect your ability to perform certain transactions on our website.
The main purpose of using these cookies is to improve your experience. For example, our cookies allow you to
login without repeatedly typing the registered email address or registration number and password. We also use
them to deliver information and fresh content specific to your interests. Cookies are widely used on most major
sites. Cookies can also be used to track a user’s browsing or online purchasing habits and to target
advertisements to specific users.
We may use third party advertising companies to serve ads on our behalf. These companies may employ cookies and
action tags to measure advertising effectiveness. Any information that these third parties collect via cookies
and action tags is completely anonymous.
At Datawrkz, we make protection of your
personal information from loss, theft or misuse our top priority. All information we have collected is stored
using the same security measures that we use to protect our own proprietary corporate data. Only authorized
users are able to access the data we collect and store.
At times we may collect Non-Personal Information (NPI) via our service, including but not limited to your IP host
address, the date, time, and time zone of the ad request, pages viewed, browser type, the referring URL, and
your computer’s operating system. We retain this NPI at a user level for a certain period in order to ensure
that our service is functioning properly. We may also retain data at an aggregated level, so that no individual
user, albeit anonymous, could be picked out from the data, indefinitely for purposes of reporting and system
analytics.
Unless otherwise permitted by you, we will not share even your NPI to
third parties. However, we might be under an obligation to share this information in the following
circumstances: (i) to the appropriate authorities when we reasonably believe we are obligated to do so by law,
or in order to investigate, prevent, or take action regarding suspected or actual prohibited activities,
including but not limited to, fraud and situations involving potential threats to the physical safety of any
person; (ii) to a court of law, arbitration panel, or similar body to enforce or protect our rights either under
law or as granted by an agreement; (iii) to the company or entity that acquires all or substantially all of our
assets, including if the acquisition occurs as the result of our bankruptcy; or (iv) to third parties that help
us provide the Service to Clients, or that enter into strategic partnerships with the company which allow us to
expand the Service for our Clients.
Our third party [partner/ service provider] may process personal information about you on our behalf as described
below:
Digital Marketing Service Providers
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may
result in the compliant processing of personal information. Our appointed data processors include:
(i) Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy
policy here: http://sopro.io. Sopro is registered
with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io
This website is not intended for children and we do
not knowingly solicit or collect personally identifiable information from children. Please be aware that we have
not designed this website for, and do not intend it to be used by anyone under the age of 18. We specifically
request that persons under the age of 18 do not use this website or submit or post information to the website.
Should we inadvertently acquire personal information or other data from users under the age of 18, we will not
knowingly provide this data to any third party for any purpose whatsoever, and any subsequent disclosure would
be due to the fact the user under age 18 used our website and submitted personal information without
solicitation by or permission from us.
Datawrkz is only responsible for the privacy statement and content of this
website. We are not responsible for the privacy practices or the use of cookies on websites that you may have
accessed from this site.
In the future, we may need to change this privacy policy. All
changes will be made here so that you will always know what information we gather, how we might use that
information and whether we will disclose it to anyone. This statement was last updated on 6th July, 2015.
This document is subject to the laws of Singapore. Datawrkz may have to
disclose personally identifiable information without your permission when required by law, or in good faith
belief that such action is necessary to investigate or protect against harmful activities to our clients. Please
note, laws related to personally identifiable information vary from country to country.
As a condition of your use of this website, you agree that you
will not use this website or the information or software contained herein for any purpose that is unlawful or
prohibited by these terms and conditions.
By submitting your information, you consent to the use of
that information as set out in this Privacy Policy. We welcome your views on this website and the Privacy
Policy. If you have questions or comments about our administration of your personal information, please contact
us here. You may also use this address to communicate any concerns
you may have regarding compliance with this Privacy Policy.
While every effort is made to ensure the accuracy of information offered on these
pages, we shall have no liability for errors, omissions or inadequacies in the information contained herein or
for interpretations thereof. This website could include inaccuracies or out-dated information and is subject to
change at any time without notice. Your use of this website is at your own risk. You agree to hold Datawrkz
harmless from and not sue Datawrkz for any claims based upon using this website.
THE INFORMATION, DOCUMENTATION, SOFTWARE, PRODUCTS, AND SERVICES CONTAINED ON THE DATAWRKZ WEBSITE ARE PROVIDED
“AS IS WITHOUT ANY WARRANTY OF ANY KIND”. DATAWRKZ AND ITS SUPPLIERS DISCLAIM ALL WARRANTIES RELATING TO THE
INFORMATION, DOCUMENTATION, SOFTWARE, PRODUCTS, AND SERVICES CONTAINED ON THE DATAWRKZ WEBSITE, EXPRESS OR
IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES AGAINST INFRINGEMENT OF THIRD PARTY RIGHTS,
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF
IMPLIED WARRANTIES OR LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY MAY LAST, SO THE ABOVE LIMITATIONS MAY NOT
APPLY TO YOU, TO THE EXTENT INAPPLICABLE. DATAWRKZ SHALL NOT BE LIABLE FOR DAMAGES, WHETHER DIRECT, INDIRECT,
SPECIAL, INCIDENTAL, OR CONSEQUENTIAL, AS A RESULT OF THE REPRODUCTION, MODIFICATION, DISTRIBUTION OR USE OF THE
INFORMATION, DOCUMENTATION, SOFTWARE, PRODUCTS AND SERVICES.