Connected TV Advertising
Connected TV advertising combines the impact of traditional TV advertising with the precision of digital advertising
Vizibl is CTV ready
No upfront budget commitments and no monthly minimums - just run your campaigns like a regular programmatic campaign
Access premium inventory
Campaign setup and execution like any other channel, made easy with Vizibl
Precision geo targeting up to lat/long level, contextual targeting like based on weather
Vizibl brand safety and ad fraud protection
What is Connected TV (CTV)?
We all know about traditional TV (a.k.a linear TV) where content/programming is delivered via a cable, satellite or a good old TV antenna.
So what is CTV?
CTV is a subset of a broader content delivery mechanism called OTT (Over The Top) where content is delivered via the internet and consumed on any internet connected device – TV, tablet, mobile, desktop or a laptop.
CTV specifically refers to such content delivered and consumed on a large screen – a TV set. Watching YouTube videos using an Amazon Firestick on your TV or watching your favorite programs and movies on Netflix on your smart TV are some examples of CTV.
Why Connected TV Advertising?
Access to highly engaged TV audiences
Run your ads on big screens (TV) and capture the attention of your target audience
Drive and track campaign performance with multiple techniques
Granular optimization tactics
Leverage various data points generated in CTV advertising to analyze and optimize campaign performance at granular level
Access CTV inventory through ad exchanges. No upfront ad budget commitments and no minimum spends
Not dependent on 3rd party cookies
Targeting based on IP addresses and multiple other ingenious methods
Features That Set CTV Advertising Apart from Traditional TV Advertising
Advertising on connected TV has significant advantages over linear TV advertising as more and more brands turn towards this modern type of advertising to cater to changing customer preferences. Here’s what makes connected TV ads a class apart when it comes to customer outreach:
Using a connected TV advertising platform like Vizibl helps you target your audience more accurately using metrics like location, time of day, device, and more.
High view completion
There are many ad campaigns by brands who want to advertise on connected TV that get a 100% view completion rate. This creates a greater chance of conversion.
Elevated ad tolerance
Compared to traditional TV ads that spoiled the viewing experience many times, connected TV ads are not seen as intrusive by most viewers and seamlessly integrate into the viewing experience.
One of the best parts of connected TV advertising services is the ability to optimize ads based on their real-time performance. A programmatic connected TV advertising platform like Vizibl does this best.