Demand Side Platform
Offers everything you need to plan, execute, monitor and optimize your programmatic campaigns

Client (advertiser) onboarding
User management
Agency level and advertiser level campaign libraries management
- Inventory Lists
- Creatives
- Segments
- Locations
Multi-advertiser campaign set-up
- Multiple ad-types
- Targeting tactics (Geography, Inventory, 1st party and 3rd party Audience, Day-parts, Deals, Splits)
- Multiple optimization levers (CTR,CPC,CPA,VCR)
Campaign monitoring and optimization
Self-serve Account Management
Multi dimensional Analytics and Reports

Self onboarding
User management
Campaign libraries management
- Inventory Lists
- Creatives
- Segments
- Locations
Self-serve campaign set-up
- Multiple ad-types
- Targeting tactics (Geography, Inventory, 1st party and 3rd party Audience, Day-parts, Deals, Splits)
- Multiple optimization levers (CTR,CPC,CPA,VCR)
Campaign monitoring and optimization
Self-serve Account Management
Multi dimensional Analytics and Reports
Targeting tactics deep-dive
Reach real people with hyperlocal targeting
Hyperlocal Targeting
- Lat/Long
- DMA
- Zip Codes
- Country, State, Cities
- Inclusion & Exclusion ability
Run of the network and premium inventory
- Target using RTB or Deals for audio and Connected TV
- Video Targeting
- Over 400 Universal Categories & Subcategories covering all major verticals
- Over 1000 Sellers & Publishers
- Target whitelisted domain & app list
Continuously growing audience segments from leading data providers
Over 250K segments covering
- Contextual: Grapeshot, Peer 39 and ComScore
- Audience: Nielsen, Bluekai, Lotame, Oracle, Factual, etc.
- Brand Safety: Integral Ad Science, DoubleVerify, Forensiq, etc.
Guaranteed high quality inventory from publishers through Datawrkz, or Bring Your Own Deals
- Private deals
- Network deals
1st Party Audiences
Target 1st party segments using IP address ranges and device ids
Cross system and cross device inventory
- OS, Browsers, Models, Makes
- Telecom Carrier based targeting
- Laptop, Desktop, Mobile, Tablet, Connected TV