Pre-Roll Advertising: How Does It Enable Businesses to Drive ROI?


Published October 26, 2023

Businesses are continuously looking for innovative ways to connect with their target audiences and drive return on investment (ROI). One of the most effective methods in digital advertising is pre-roll video advertising.

Pre-roll video ads are video advertisements that appear before the main video content that viewers have requested to watch. Today, you will learn what pre-roll advertising is, the various types of pre-roll video ads, and the key benefits that make it an indispensable tool for businesses seeking to boost their ROI.

What is Pre-Roll Video Advertising?

Pre-roll video advertising is a form of online advertising where video advertisements are displayed before the content that the viewer intends to watch.

These ads typically range from 15 to 60 seconds in length and are found on popular online platforms like YouTube and Vimeo and custom-built video platforms like VPlayed.

With the significant rise in video advertising platforms, such as Vizibl, pre-roll video ads have gained substantial prominence, offering businesses an ideal opportunity to reach their target audience in the rapidly growing Over-The-Top (OTT) space.

The Power of Pre-Roll Advertising

According to a market report from Oberlo, video consumption has rapidly become one of the most popular ways to consume content. In the United States, 85% of internet users watch online videos, and 73% of buyers say that a brand’s video presence has influenced their purchasing decisions.

Types of Pre-Roll Video Ads

To maximize the impact of pre-roll video advertising, it’s essential to understand the different types of pre-roll ads available:

  • Linear Pre-Roll Ads: These are standard pre-roll ads that play before the main video content and are unskippable. Viewers must watch the entire ad before proceeding to the requested video.
  • Non-Linear Pre-Roll Ads: These ads offer viewers some interactivity. They can be skipped after a few seconds or interacted with through clickable links, sharing options, or surveys.
  • Overlay Pre-Roll Ads: Overlay pre-roll ads appear as semi-transparent banners or graphics on the video content, allowing viewers to engage with the advertisement without interrupting their video experience.
Key Ways Pre-Roll Ads Drive ROI for Businesses

Now that we have a clear understanding of pre-roll video advertising, let’s delve into the ways pre-roll video ads enable better ROI

  • Guaranteed Views:Pre-roll ads are more likely to be viewed than mid- and post-roll ads, as viewers who want to watch the requested video must wait for the pre-roll ad to finish. Shorter commercials are more likely to be observed in their entirety, increasing the chances of viewers responding to calls to action.
  • High Interactivity: Pre-roll ads can be highly interactive. With the help of video advertising platforms, viewers can click on links, share ads on social media, or engage with fun animations and graphics. This interactivity enhances engagement, leads to better results, and increases ROI.
  • Captivating the Audience: Pre-roll ads often display content relevant to viewers’ interests. A well-crafted ad increases brand recognition and encourages viewers to recommend the brand to others, fostering brand acceptance across different demographics.
  • Influencing Purchase Decisions:Research has consistently demonstrated the remarkable effectiveness of pre-roll video advertising in instilling trust and confidence within viewers as they navigate their purchase decisions, ultimately contributing to a robust return on investment (ROI). Millennials, in particular, trust pre-roll ads, with 57% reporting that this ad format influences them.
  • Boosting Brand Favorability:Integrating pre-roll ads into your marketing strategy using a programmatic video advertising platform can improve your brand’s favorability among customers. A well-crafted pre-roll video can help viewers remember your brand and your products or services.
  • Lead Generation: Pre-roll ads are ideal for lead generation. By leveraging demographic information, interests, and various other factors, they enhance ROI through precise audience targeting. This strategic approach not only optimizes digital advertising campaigns but also channels a greater number of users into the lead-generation process.
  • Precise Audience Targeting: Pre-roll ads can target the right audience by leveraging user data, including interests, online behavior, geography, keywords, and more. This precise targeting ensures that your products or services reach the right people.
Final Thoughts

Pre roll video advertising is a powerful tool for businesses seeking to drive ROI in a digital world where user attention is scarce. Using pre-roll advertising for your business has never been easier than with Vizibl, one of the world’s leading platforms. Our platform is trusted by big companies in industries like pharmaceuticals, oil & gas, FMCG, and communications. It connects buyers and businesses with their suppliers all around the world.

With our platform, you can unlock the full potential of pre-roll advertising and pave the way for unparalleled success in your digital marketing endeavors. So, if you’re ready to take your ROI to new heights, Vizibl is your ultimate video advertising platform on this journey.

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