Programmatic Advertising for Pharma Clinical Trial

The Context

Client is a US-based pharmaceutical company operating clinics across the United States and the United Kingdom

Client sought to recruit patients for clinical trials for a new obesity treatment

The objective was to efficiently identify and enroll eligible participants located close to trial sites to ensure compliance, reduce drop-outs and support continuity throughout the study

The Strategy

Geo-fenced audiences near participating clinics to reduce travel burden and improve retention

Applied demographic filters to target 18+ adults aligned with clinical trial compliance

Focused on high-density population clusters to maximize reach and delivery efficiency

Used advanced audience segmentation to engage high-intent users exploring metabolic disorders, obesity management, keto, and clinical nutrition plans

Leveraged competitive conquesting to capture audiences interacting with rival weight-management brands and platforms

The Outcomes

0.20%

Click-through rate (CTR)

£167

Cost Per Conversion

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Lead Source

Priority

Global Pharma Firm Recruits Clinical Trial Candidates Through Programmatic Ads

The Context

The Strategy

The Outcomes

0.20%

£167

Resources

Global Pharma Firm Recruits Clinical Trial Candidates Through Programmatic Ads

The Context

The Strategy

The Outcomes

0.20%

£167

Vizibl Dynamic Creative Optimisation (DCO)

Resources