Audience segmentation splitting buyers into first-time groups (newlyweds, families, renters) and second-time groups (investors, empty nesters, retirees)

Applied keyword-based placements to reach users researching mortgages, home ownership, and property investments with signals from data providers such as Peer39

Activated whitelisted inventory of property portals and premium websites with creatives tailored to conversion goals (e.g., phone call vs. RSVP)

Combined multiple attributes and third-party signals to achieve precise targeting