UK Agency Maps User Journeys with enhanced attribution via Vizibl CDP

The Context

The client is a UK-based, multi-industry growth marketing agency

They wanted to uncover how various clients' customers interacted across digital advertising touchpoints, from first exposure to final conversion

The objective was to map user journeys, identify behavioral patterns, and leverage these insights to personalize campaigns across advertising channels

The Strategy

Deployed GDPR compliant Vizibl CDP Pixels to capture granular engagement data across ads, website sessions, and page visits

Built micro-segments based on engagement depth, category of interest, and location behavior

Applied Recency & Frequency segmentation to identify high-value and high-engagement cohorts

Uncovered in-depth journey insights, including frequency of touchpoints, drop-off stages, and optimal re-engagement moments

The Outcomes

5

New custom events for engagement tracking

Eg. Calls, Appointments

10+

Primary user journey archetypes identified

(from first touchpoint to conversions)

Identified primary dropoff points in the user journey

Seeing is believing, we know.

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Vizibl is a Demand Side Platform (DSP) built by the adtech experts at Datawrkz. This DSP was built to bring together the programmatic campaign planning, execution, monitoring and optimization experience that we have accumulated by serving clients of various sizes, different industries and numerous geographies. 

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