Introducing Vizibl’s Most Powerful Update Yet
The future of digital advertising is unified and it starts right here with Vizibl’s meta-DSP.
We’re excited to announce a major expansion of our self-serve ad platform, one that brings The Trade Desk’s premium inventory, global audiences, and AI-driven campaign tools directly into the Vizibl ecosystem.
Now, marketers and agencies can plan, activate, and optimize campaigns across The Trade Desk, Amazon DSP, Xandr, and Beeswax/Freewheel all from a single Vizibl account.
No more juggling multiple logins, vendors, or reports.
Just one intelligent, performance-driven interface built for faster decisions, sharper insights, and campaigns that scale effortlessly.
What’s New and Why It Matters
This isn’t just another update.
It’s a fundamental leap in how brands and agencies manage and scale programmatic media buying across DSPs; all within a unified, transparent environment.
Here’s what’s new and live in Vizibl today:
1. Seamless Access to The Trade Desk’s Global Ecosystem
Reach the right audiences at scale with premium inventory and advanced targeting capabilities, now available directly within Vizibl’s self-serve ad platform.
Tap into The Trade Desk’s diverse marketplace with any extra integrations, extra contracts, or friction.
2. Smarter Audience Discovery with AI-Powered Seed Data
Your first-party data just got a lot more powerful. Upload seed audiences based on your website visitors, keywords, or customer traits and Vizibl’s AI will identify lookalike audiences across DSPs to help you expand reach while keeping relevance.
Smart targeting, simplified.
3. Multi-KPI Campaign Optimization
Who says you have to choose between awareness and conversions?
Vizibl’s new engine optimizes for multiple KPIs simultaneously. Be it brand lift and engagement or conversion rates and ROAS, this meta-DSP gives you holistic control over campaign performance.
4. Intelligent Budget Allocation and Pacing
Get more from every dollar. Vizibl’s upgraded pacing algorithm automatically reallocates your ad spend toward top-performing line items, ensuring maximum ROI across campaigns, geos, and channels.
No manual tweaks. Just adaptive, real-time optimization.
5. Real-Time Bid Management with AI
Every impression counts. And now, every bid does too. Assign bid factors like audience quality, location, or device type, and let Vizibl’s AI make real-time bidding adjustments that deliver better outcomes and higher efficiency.
6. Geo and Weather Intelligence
Context is everything in advertising. Use geo-targeting and weather-based intelligence to trigger campaigns that respond to real-world conditions — from sunny-day beverage promotions to cold-weather apparel drops.
You can even draw interactive, map-based geofences for hyperlocal precision.
7. Retail and Shopper Data Access
Understand what your audience is shopping for and when. With direct access to retail media and shopper intent data, Vizibl helps brands and agencies engage high-intent buyers at the perfect stage in their purchase journey.
8. Automated Performance Optimization
Vizibl’s AI continuously learns and reallocates budgets toward top-performing audiences, devices, and placements, so your campaigns keep improving even while you sleep.
Less management. More momentum.
Why This Update Changes the Game
Running programmatic campaigns across multiple DSPs used to mean fragmented workflows, inconsistent data, and endless admin.
Vizibl eliminates all that.
With one platform, you now get:
- Unified access to The Trade Desk, Amazon DSP, Xandr, and Beeswax/Freewheel
- A consistent, streamlined UI/UX across DSPs
- Simplified billing, contracts, and reporting
- Centralized AI optimization for all campaigns
It’s the most efficient, scalable way to run digital advertising and it’s built for teams that want to do more with less friction.
Rollout and What’s Next
The new Vizibl experience will roll out over the next three months.
Our customer success team will guide existing clients through training, migration, and setup to ensure a seamless transition.
If you’re an existing client — your Vizibl Account Manager will reach out soon.
If you’re new to Vizibl — there’s never been a better time to join the future of unified programmatic advertising.
Book a demo or contact our team for early access.
With this launch, Vizibl takes one step closer to its mission — making world-class programmatic technology accessible through one transparent, performance-first platform.
No silos. No middle layers.
Just smarter, faster, data-driven performance that scales.
