Prime Video Ads

The Context

The client, a specialty fireplace retailer, wanted to boost brand awareness and reach new homeowners during seasonal demand peaks.

With premium, high-consideration products, they needed visibility among the right audiences while maximizing advertising efficiency.

Key challenges included geo-targeting high-potential counties, syncing with seasonal buying cycles, and finding media that delivered measurable top-funnel impact at scale.

The Strategy

Tested creative and placement mix across CTV/OTT inventory, with Amazon Prime Video as the primary channel.

Geo-targeted high-opportunity counties to maximize relevance and minimize wasted impressions.

Timed seasonal ramp-up to align campaigns with colder months and peak purchase intent.

Applied audience refinement and frequency capping to sustain high completion rates while keeping cost efficiency in check.

The Outcomes

93%+ Video Completion Rate(VCR)

well above industry benchmarks, signaling strong targeting and creative resonance.

3X growth in online traffic

during peak season, translating into higher brand visibility and increased interest from homeowners.

Seeing is believing, we know.

We’d love to show you a demo of Vizibl and the programmatic power it can offer. Simply fill out the form below and someone from our team will be in touch very soon.

First Name*

Last Name*

Company Name*

Business Email*

Website*

Lead Source

Priority

Specialty Fireplace Retailer Boosts Brand Awareness via Prime Video Ads on Vizibl

The Context

The Strategy

The Outcomes

Resources

Specialty Fireplace Retailer Boosts Brand Awareness via Prime Video Ads on Vizibl

The Context

The Strategy

The Outcomes

The Trade Desk® Audiences & Inventories

Resources