An online gambling operator doubles its number of deposits in 3 months

The Context

The client is a Slot Game Operator with a strong presence in the EU

They needed a scalable approach to grow its user base rapidly while continuing engagement with its acquired user base

They were looking for a cost-efficient strategy wherein cost per deposit is maintained low while also being compliant with industry regulations

The Strategy

Rapidly run test campaigns to identify growing markets within EU to scale efforts/resources allocation

Enhance user retention and lifetime value by building a reliable, compliant first-party data segment of active users for cost-effective re-engagement

Identify performing publishers with an ongoing exclusion of non-performing publishers

The Outcomes

2.4X

Increase in Total Deposits


8%

Average FTD Value Growth


4X

Average Campaign ROAS

Seeing is believing, we know.

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