Multi-store pizzeria brand with 30+ locations across the US, preparing to launch in a new market
The goal was to identify which audience sub-segments respond best to Limited Time Offer (LTO) campaigns
Optimize spend and increase purchase volume by targeting the most responsive cohorts
Built distinct, low-overlapping cohorts with Amazon audiences via Vizibl, including Foodies, Alcohol & Tobacco buyers, Affluent shoppers, recent life-event users, and counter-intuitive groups like Vegans and health-conscious consumers
Each cohort was tested with a dedicated line item against an open-targeting control to measure true incremental lift
Budgets, creatives, and bids were kept identical across line items, ensuring performance differences were purely audience-driven
Identified to optimize LTO targeting in new markets
Higher Purchases from identified responsive segments compared to the control group
Seeing is believing, we know.
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