Frequently Asked Questions

Understanding Programmatic Advertising

Programmatic advertising automates ad buying using real-time data to reach the right audience efficiently. Unlike Social or Search ads that stay within their own platforms, programmatic delivers your ads across thousands of websites, apps, audio streaming and CTV/OTT channels. If you want to learn more, browse our Advertising Insights

A DSP is a platform that lets advertisers buy digital ad inventory programmatically, manage targeting and bids, and optimize campaigns across websites, apps and streaming platforms from one interface. It's the central hub through which all your ad campaigns are run, managed and optimized. Read our blog for a practical guide to choosing the right self-serve DSP to maximize your advertising ROI.

A meta-DSP gives you access to multiple programmatic advertising platforms through one interface, simplifying setup, optimization, and reporting across DSPs while unlocking each DSP’s strengths. This also allows you to experiment with the best audiences and tactics across platforms, without needing to sign up with each of them separately.

Understanding Vizibl

Vizibl is a meta-DSP that makes programmatic inventory accessible to all advertisers by unifying access to multiple leading DSPs into one easy platform—without minimum spends or lockins. In other words, the only DSP you'll ever need. Explore the Vizibl platform here.

Vizibl is ideal for brands and agencies of any size wanting to run display, video, audio, or CTV campaigns easily. Vizibl also supports compliant access to regulated advertising inventory for categories like iGaming. Read More

Vizibl differs by unifying multiple DSPs or programmatic advertising platforms into a single easy-to-use interface, giving you broader reach, smarter cross-DSP optimization, and unified reporting & control—without managing separate platforms or meeting individual DSP spend thresholds. Explore Vizibl’s programmatic capabilities

Vizibl lets you use a single platform, interface and sign up to access inventories from multiple foremost DSPs, including The Trade Desk, andAmazon DSP. Packed with powerful optimization, reporting and an expert, always-on team to support your campaigns, your ad campaigns are in the best possible hands they could be.

Vizibl brings multiple programmatic advertising platforms into one interface, streamlining setup, reporting, and optimization so you don’t have to learn & manage multiple DSPs. If you've managed multiple DSPs, you know how big this is.

Vizibl provides access to leading DSPs—including The Trade Desk, Amazon DSP, and Freewheel(formerly Beeswax)—through one unified interface. Read our blog to understand Vizibl’s integration with The Trade Desk.

Ad Formats & Inventory

Vizibl supports display banners, rich media (HTML5), video, audio, DOOH and CTV creatives across multiple channels.

Your ads will run across optimized, premium global websites, apps, DOOH and CTV or streaming environments, optimized for the best audiences, locations and pacing.

Vizibl provides access to premium ad inventories across leading global publishers, apps, and streaming platforms, including The Trade Desk and Amazon DSP. Download the sample inventory list.

Yes. You can access PMP deals on Vizibl, and we can also help curate deals tailored to your campaign objectives.

Vizibl provides access to Prime Video, IMDb, Twitch, Fire TV inventory, Freevee, Goodreads, and all of Amazon's owned and operated inventory, depending on availability in your region.

You can run Netflix advertising through Vizibl in regions where ad-supported Netflix inventory is available. Reach out to us at sales@vizibl.ai to confirm availability and learn how to get started.

Yes. If such deals are made available to Vizibl from publisher/SSP, they can be accessed on Vizibl and used for targeting.

Targeting & Audience Tools

  • Vizibl supports demographic, geographic, contextual, behavioural & interest-based targeting, along with first-party data, third-party audience segments, lookalikes, retargeting, retail shopper signals, Amazon in-market audiences, weather triggers, and hyper-precision geofencing.
  • Vizibl supports retail media data segments from providers like Amazon, Walmart, Target, Tescos, M&S and more. The DSP also supports predictive segments such as Amazon's movers data and life-stage signals such as new parents. In addition, powerful algorithms are leveraged to build lookalike segments using ID graphs from Amazon and The Trade Desk
  • Vizibl also offers advanced targeting controls such as Device & OS targeting, Inventory type targeting (App / Web),Target & block lists (specific domains, app URLs, or content categories), Dayparting (time of day and day of week scheduling) and Dynamic 3P segments, where the system automatically adds or removes third-party audiences based on historical performance and your defined most-valuable audiences.

Click here to download our comprehensive targeting capability overview.

  • Vizibl offers an intuitive, user-friendly interface that makes geo-fencing effortless. You can simply drag and drop multiple selections on the map without manually entering or uploading geo-coordinates.
  • The platform also lets you adjust targeting areas by pinching in and out directly on the map. This makes it incredibly easy to geo-fence around your stores, competitor locations, or high-value audience hotspots.

  • Vizibl strengthens targeting through multi-DSP audience data/signals, first-/third-party data, and AI driven optimization that identifies audiences similar to your best customers by ingesting lists or/and their behavioral data for precision targeting.
  • Vizibl also provides Relevance and Value Scores to help you quickly identify the most accurate and cost-efficient Lookalike audiences before launching your campaigns.

    Learn more about Vizibl’s targeting capabilities.

  • Vizibl provides access to global retail intent and purchase-based audiences via major retail data partners.
  • Retail data partners in the EU includes Ocada, Tesco, Sainsburry, Lidl, Rossman etc
  • Retail data partners in the US includes Walmart, Home Depot, Doordash, Bestbuy etc

Yes. Vizibl supports targeting with your first-party data and offers access to 250,000+ third-party audience segments from leading data providers.

Yes. Vizibl lets you preview unique user counts (App/Web and CTV) across 1P, 3P, and demographic audiences. You can also preview your Media Plan & Forecast to see projected impressions, reach, and frequency across different budget levels at a chosen CPM.

Optimization & Performance

Vizibl allows you to set bid factors for specific audiences, geographies, devices, or placements. Alternatively, you can opt to let AI optimization set your bid factors for free. This ensures your budget is weighted toward the most valuable impressions, aligning spend with your campaign goals.

Vizibl optimizes your ad spend in two powerful ways:

  • Efficiency Optimization: Improves delivery by optimizing across fold placement, ad format, site, geography, device type, OS, ad environment, and browser.
  • Performance Optimization: Uses automated budget allocation to shift spend toward high-performing line items, ensuring your budget flows to what drives results.

Vizibl offers real-time measurement and analytics with comprehensive dashboards and downloadable reports. You can access detailed insights across domains, geographies, conversion events, audience segments, and device types for all ad impressions/clicks delivered.

Product Plans & Billing

No, Vizibl doesn’t require any billing commitment or lock-in. We encourage users to run test campaigns first and scale only after evaluating performance.

Vizibl has no minimum spend requirements. Depending on the nature of your campaign, you might want to spend $1,000, $20,000, or $100,000 to achieve your goals. Contact us with your goals and our expert team can help guide you towards the right campaign budget.

This really depends on your expertise. If you're comfortable running programmatic advertising on your own, then our self-serve option is ideal. But if you feel you need expert guidance and handholding, our managed-service option might be better. Maybe you need a mix of both types. Get in touch with us, and we'll help you figure out what might work best for you. Remember, you'll still get access to all parts of the self-serve platform even if you opt for a managed-service model! You can also read our blog to figure out which DSP approach fits your team and goals best

Yes. You can upgrade to Managed Services/Hybrid mode at any time for an additional service fee.

Self-serve users pay a platform fee as a percentage of total ad spend. Managed Services users pay the same platform fee plus an additional service fee.

You can top up your wallet using credit cards, debit cards, or wire transfers.

Yes, Vizibl ensures full pricing transparency by giving you a clear breakdown of your total CPM — including media cost, data cost and additional premium cost components — along with the expected spend range for your campaign. This visibility also lets you deselect premium features based on their cost impact, so you always know exactly where your budget is going.

Onboarding & Setup

Just fill out this form . Our team will reach out to you and get you started on the platform.

Please contact sales@vizibl.ai to talk about your requirements, and we will certainly try to support you if possible

Absolutely. We actually encourage running test campaigns before scaling spend. Testing at the start and periodically over time helps optimize performance and ensures you get the most from your campaigns.

Please fill out this form, and our Customer Success team will reach out to schedule a walkthrough.

Support

Yes, we provide continuous technical support to ensure smooth and effective use of the platform.

Yes. Our team responds promptly, and support is easily accessible via email or Slack chat regardless of your timezone.

We are always there for you to make your campaigns run successfully. We offer free onboarding and training during the first month, followed by ongoing technical support. Managed or hybrid services are available if you need end-to-end campaign management.

Yes. You’ll have access to dedicated Account Managers and our Support Team for any support requirements.

Industry & Use Cases

Yes. Vizibl is intuitive for first-time users and gives you full control of your campaigns. You’ll receive expert support during the first month, and if you need continued hands-on assistance, our Managed Services tier is recommended until you’re comfortable running campaigns independently.

Vizibl works for any industry and for organizations of all sizes. Its multi-DSP architecture lets you choose the best DSP for every stage of your marketing funnel without being locked into the heavy spend commitments that typically come with accessing major programmatic ad platforms. You get flexibility, broader reach and full control over how and where you activate your campaigns.

Yes. We offer white-glove Managed Services (at an additional fee) to set up, run, and optimize your campaigns end-to-end.

Vizibl is perfect for small businesses/brands as it offers easy campaign setup with flexible budgeting and no minimum spends while ensuring precise targeting and access to premium ad inventories.

Vizibl gives agencies multi-client management access, shared segments, reporting and optional white-label access for branded client delivery. You can check out our blog to learn what agencies need to know about programmatic advertising for SMBs

Compliance

As a Datawrkz product, Vizibl adheres to GDPR and other regulatory standards with built-in security, consent management, data portability, and supported data deletion. Vizibl does not collect Personally Identifiable Information by default and processes all interactions under the data controller’s governance. For full details, please refer to our Privacy Policy.